Planning Horizon in International Travel Decision-Making: The Role of Individual and Cultural Determinants

A solid understanding of when travel decisions are made in relation to travelers’ planning horizons is crucial for service providers. Despite its importance, there very few empirical studies investigating the horizon and antecedents research literature. This study contributes bridging this gap by conceptualizing a two-level model horizons. In addition individual traveler- trip-related aspects, provides cross-cultural perspective on international including uncertainty avoidance, individualism, long-term orientation as cultural-level antecedents. Drawing nested dataset 4,074 travelers from 17 countries worldwide, results hierarchical regression show that, individual-level cultural play an important role determining Based results, paper discusses implications theory